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Challenge: For this campaign, the team was tasked with creating a brand experience for an in-person event. This was hosted by GBG’s fraud experts alongside best-selling author and journalist, Jamie Bartlett, to look behind the scenes of one of the biggest frauds in financial history - FTX. The objective was to captivate an exclusive audience and provide an immersive and educational experience around financial crime, whilst driving new business leads.

Solution: As part of the event, GBG hosted a panel made up of the Financial Times journalist, Joshua Oliver, who covered the live criminal trial in the United States, and Storm Theunissen, Director of the BBC’s Panorama mini-series on the topic. Inspired by the panorama series, the team created an illustrated character central to the campaign.

The team began with animated social advertising leading to a landing page and continued to carry the theme through to the in-person event. This included an immersive presentation and ensuring the brand campaign came alive in the event environment through decoration, including paving the way to event with chalk stencils to build hype and excitement. 

Results: A huge 180 people registered, significantly higher than expected, and over 130 people attended, filling up the events space to nearly maximum capacity. This was one of the most successful events hosted by GBG in terms of revenue.