About me

I am a creative professional with over six years of experience across design, product development, visual communication, e-commerce, and creative content. With a background in Footwear Technology, I have built my experience by working across different stages of the creative process—from researching trends and developing concepts to creating detailed designs, selecting materials and colours, coordinating with manufacturers, and developing commercially viable products.

Over the years, I have worked with footwear brands, manufacturers, e-commerce businesses, and independent clients, giving me an understanding of both the creative and commercial sides of a product. My experience includes footwear design, illustrations, surface and graphic design, embroidery, material and colour selection, trend research, product development, and e-commerce design. I have also worked on Shopify store design and content, helping me understand how products need to be presented visually to attract customers and communicate a brand's identity.

One of my strengths is my ability to combine creativity with attention to detail. I enjoy taking an idea from an initial concept and developing it into something clear, practical, and visually appealing. I am naturally detail-oriented and organised, and I care about creating work that looks refined rather than simply following trends. I particularly enjoy illustration, visual research, styling, experimenting with new ideas, and finding ways to make a product or brand more distinctive.

My professional journey has also given me experience working with different types of businesses and audiences. I have worked on commercial footwear projects for established retail and e-commerce environments as well as more creative and experimental projects. This has helped me understand the balance between creativity, customer requirements, production feasibility, timelines, and commercial objectives.

More recently, I have become increasingly interested in expanding my career beyond traditional footwear design. I want to use the skills I have developed over the years in a broader creative or product-focused role, particularly in areas such as creative design, product development, e-commerce, visual content, branding, and emerging AI-assisted creative workflows. I am interested in learning new tools and exploring how technology can make creative work more efficient without losing the human element behind the design.

I am someone who values creative freedom, meaningful work, professional growth, and financial independence. I am open to new industries and challenges where I can learn, contribute, and build something long-term. Rather than limiting myself to one job title or industry, I want to build a career around my strongest abilities: creativity, visual thinking, product understanding, research, problem-solving, and execution.

At this stage of my career, I am looking for opportunities that challenge me, expose me to new ways of working, and allow me to grow into a versatile creative professional. I bring hands-on industry experience, a strong visual sense, curiosity, adaptability, and a genuine willingness to keep learning.

Skills

Fashion Design, Graphic Design, Illustration, Market Research, Research & Development

Sector Experience

Creative Services, Design, Footwear & Accessories, Manufacturing, Market Research, Research & Development