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A brilliantly bizarre new interactive installation in London’s Old Street is encouraging passers-by to keep the spirit of Christmas alive (quite literally) and focus on all the good feeling in the world. The activation is based around “DeFrosty,” a real snowman complete with scarf and carrot nose. DeFrosty is situated in the shop window of Old Street-based agency BBD Perfect Storm in his very own freezer cabinet, which has been set up to prevent him from melting. The twist is that the cabinet’s power is dependent on people tweeting using the hashtag #KeepDeFrostyAlive to stop DeFrosty melting away.