About me

Award-winning Creative and Design Director with experience spanning both agency and in-house environments. I bring a strategic, commercially aware approach to creativity, underpinned by a strong belief in the transformative power of design. I have led senior stakeholder relationships at board and executive level, building trusted, long-term partnerships that deliver measurable impact.
Known for developing and articulating a clear creative point of view, I am confident shaping conversations internally and externally - aligning diverse perspectives around a compelling vision.
A collaborative and decisive leader, I foster high-performing teams and create the conditions for ambitious work to thrive. I am at my best in fast-paced, complex environments where clarity, craft and momentum are equally critical, and where design is expected to solve meaningful business challenges, not just aesthetic ones.

Creative leader with over 35 years' experience in senior, client-facing and team-leading roles across multicultural environments and three continents. I bring a broad, hands-on perspective shaped by working at the intersection of strategy, design and commercial delivery, consistently translating complex business objectives into effective, launch-ready solutions.

Throughout my career, I have partnered with internal and external stakeholders to deliver programmes that not only meet strategic goals but create lasting impact. My expertise spans identity development, global brand systems, corporate communications, experiential branding, digital design, and award-winning retail and premium packaging solutions, including work for Sony.

I also bring extensive experience in B2B marketing and pan-European advertising, having led campaigns across the financial, aerospace, automotive, pharmaceutical and IT sectors. This breadth has enabled me to navigate diverse regulatory, cultural and commercial contexts while maintaining creative integrity and strategic clarity.

Specialities
- Packaging
- Branding
- Visual/Corporate Identity
- Retail and environmental branding
- Corporate Communications and Investor Engagement
- Creative & Design Direction
- Team Leading & Building
- Process Development & Implementation

- Hands-on
- Big picture thinking
- An eye for the details
- Avid Apple Mac user since 1988

Languages: intermediate Français, polite Nihongo, basic Español, Deutsch, Italiano

Agency clients:
Atticus Creative, Blackbridge Communications, Conran Design Group, CDM, DDB Remedy, Emperor, Futerra Sustainability Communications, Geometry Global, George P Johnson, Hunter Design, Imagination, Industry Branding, Interbrand, J2 Design, Landor&Fitch, Live Union, Marks&Co, mhp, The One Off, The Partners, PMI, Radley Yeldar, SalterBaxter, SampsonMay, Samsung, Shelter, This City.

Project clients:
Acanthus Architects LW, Aggreko, Allergan, Allen & Overy, Amazon, Aramco, ARM, Aviva, BAT, BVI Finance, Cambridge Assessment, Castrol, Centrica, The CFA Institute, Coca-Cola Europe, DACBeechcroft, Danone, Deepwater, De La Rue, Ferrari, Focus DIY, Gilead, Great Ormond Street Hospital Charity, Greenline Renewables Ltd, The Harley Street Clinic, The Harley Street Clinic Children's Hospital, Heathrow, HCA, Hillsong, ITG, Institute of Sport Exercise & Health, Horizon, intu Property Plc, Jaguar Land Rover, Johnson & Johnson, KPMG, Lloyds of London, LOCOG (London 2012), Mazda, Morrisons, Newton, Oral-B, Pfizer, PMI, The Princess Grace Hospital, Philosophy, Renault, Rolls-Royce plc, Rizla, Rolls-Royce Motor Cars, Samsung, Shell, Shelter, SKRUF, Starbucks, St James's Place, Trainline, Westfield, Zone X, ZYN.

Sectors:
Aerospace, Architecture, Automotive, Energy, Finance, FMCG, Charity, Healthcare, Investor Engagement, Law, NRT, Property, Recruitment, Retail, Security, Sport, Sustainability, Technology.

Work
Articles
Achievements
Activity

Gavin's work

Health + Pharma

Branding & Packaging folio

A snapshot of my work

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