ABOUT

Crafted as a dynamic visual expression of a shared commitment to the Japanese biopharmaceutical market, the Crown Biosciences Möbius is reimagined as a part of an evolving, living identity in this emotive film that tells the story of this shared venture from lab to life with MBL.

Launched at the 81s Annual Meeting of the Japanese Cancer Association, ‘Crown Bioscience together with MBL’ represents a dedicated response to the estimated ¥12billion spent annually outsourcing preclinical services to overseas companies and seeks to allow more of these services to be delivered in Japan by a Japanese company.

Having worked with the Crown Bioscience marketing team to originate and give voice to their brand, this transformative venture embraces the ‘infinite possibilities’ for partnership to drive scientific discovery and sees the Crown Bioscience Möbius adapt as an inclusive element that can organically evolve to future scientific and commercial opportunities across companies and regions.