Changing the investment game.
For years the investment world has been dominated by fund managers charging huge sums of money based on their belief that they can consistently play the markets and win. In reality, the data shows they can’t. Source provides an innovative new model that’s driven by data, not ego. It’s a game-changing business, in need of a game-changing identity.
On this project I've animated the amazing illustrations done by Mother Design London for a video and the 4 animated gifs.
Direction and design: Mother London