About me

Gary Scheiner has had a pretty fulfilling career so far. His first commercial ran during the Super Bowl. He launched several new car brands for GM, a wine brand for Kraft, and The Michael J. Fox Foundation hand-in-hand with Michael J. Fox. He's worked with A-list celebrities, Grammy-winning musicians and Academy Award-winning directors. He even recorded a Beatles song in Abbey Road Studios, using the same Hammond B3 organ that Paul McCartney played on the original track. (That was cool!) But of all the amazing things he's been a part of, he's most excited about where he is right now¬-in healthcare, with all its innovation and game-changing, life-changing products and services.
For the better part of the past 30 years, Gary has had one foot in healthcare marketing and one foot in general advertising, and that dual perspective has kept his work fresh and unexpected. The proof is in the results. He built 3 successful consumer healthcare practices at 3 different non-healthcare agencies. His campaigns for Schering-Plough and Allergan both became cultural icons that lit up social media and late-night talk shows. In fact, Adweek listed his Viberzi campaign #26 on the top 50 most talked about campaigns of 2016. (It was the only healthcare campaign on the list.)

Gary's work has been honored with hundreds of creative and effectiveness awards - everything from Cannes Lions to Clios, Caples, Kellys, ADDYs, Globals, MM&Ms, Manny's, NY Festival (Best of Show), DMA ECHO Awards (Best of Show - twice), Webbys, OMMAs, and more. He regularly sits on many of the above award show juries. In 2018, Gary was inducted into the DTC Perspectives Hall of Fame for a career of creating differentiating, motivating consumer healthcare marketing.

Today, Gary calls CDMP home, where as EVP, Executive Creative Director, he oversees the creative direction for the agency's impressive portfolio of lifechanging brands. And he couldn't be more excited.