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e-Ticket Cinema App

The Challenge:
Creating and building a link from the new Viva sponsorship of Cineco cinema and the general public, specifically targeting the Viva consumers within Bahrain and the North East Saudi nationals.

The Insight:
Within the region particular Bahrain, when the weekend gets closer there's usually a flood of cinema goers from North East area of Saudi ( as there's no cinema on their side of the boarder). and so there's a desperate need for the ability to pre book your seats at the cinema to relax, enjoy and see the film you want to, rather than queuing for so long or missing out on the films you wanted.

The Solution:
As a result of the sponsorship we had an opportunity to create and build an online booking system by both web and App, whereby consumers can order and pay for tickets in advance and even reserve a chosen seat. Next, they are sent a barcode or ref number via email in return, so they don’t even need to go to a kiosk when they arrive at the cinema. All they have to do is go to the door and the attendant will scan the barcode from their phone.

The Creative:
Inform people of eTicketing via App (or website), which lets them not only book seats from anywhere, but also reserve the exact seat they want. The communication needed to entertain and intrigue people enough for them to want to try out the system.

The Insight:
In this route we dramatize the benefit of convenience. With VIVA’s eTicket you can book your cinema seat from anywhere - at home, your office, the beach, even while camping in the desert.

We use the iconic cinema seat as the visual thread across multiple channels, including activations and stimulating influencers.