ABOUT

Makes the best movie bites

Proactive challenge:
Increase the consumption of Heinz Ketchup as a trusted dressing and additive for home foods.

Insight:
The family homes of today particularly within this region, the family spends more time together around the TV.
Mostly during the evening, prior to the children going to bed. Especially at weekends the family share tv movies or watch movies together and fuel that activity with snacks and small bites before or even post the family meal.

The Idea:
Here’s an opportunity for Heinz Ketchup to own a new market zone. Being seen as a snack supportive sauce, equivalent to the ground they hold as a flavor enhance to main family meals. Ketchup can be used as a dip to almost ever snack you desire, Nachos, crisps, chocolate sticks, banana, corn on the cob, absolutely anything. So lets draw attention on Heinz ketchup being a needed condiment of watching movies at home.

The campaign would be orientated to target the influencers visually, and to address the decision purchase makers within the family house.