ABOUT

Challenge
To Change the minds and habits of EWA consumers/populace of Bahrain.
Changing behaviour and attitudes, So consumers see themselves closer to
being team players with the EWA Team. Taking an equally sense of
responsibility for the community, the environment and surroundings. Assisting
the EWA services, aiding them to grow, evolve and provide better services for a
better community.
One of the steps to take is an objective to involve consumers views and comments more.
Providing more opportunities for consumers to be an active part of EWA services. Developing
an indispensable application that can be adopted and constantly utilised by EWA consumers.
It was our team job to turn it into a reality.

Creative
Parallel to Developing a social community App, there was a needed for both an easily absorbed & memorable Icon, launched by a strategic planned creative campaign. Introducing, building awareness and driving the usage by the community EWA consumers.
The physical form of the icon was developed with the idea in mind of it being able to lend itself to be explored as a character. To be utilised during strategic activities or event sponsorships. A friendly Character that could be taken through channels and touching consumers.