ABOUT

SPOT THE DOT

The Challenge:
Entice people to visit the store using a low cost idea that would drive excitement.

The Insight:
To tap into the human curiosity and animal like instinct to chase and find.

The Creative:
Spot The Dot, the tiniest promotional piece done in Bahrain. The media and the creative idea were completely entwined. We created the tiniest promotional channel in the Kingdom, a small 15mm black circular sticker that was placed in numerous ambient locations in and around Bahrain Mall and also online. This sticker if seen, invited customers to take a picture of it and show it in an Optica store for a chance to win. The stickers were placed in washroom mirrors, escalator handrails, elevator floor selection panels, car door handles and wing mirrors. In the online & social media, we hid dots on Optica's website, Facebook page, Twitter and Instagram.

The Results:
Optica store at Bahrain Mall achieved 120% of its sales target for the promotional period. The total revenue generated was 6.5 times more than the value of the spend on the campaign. Further, the positive conversation that Optica was able to generate definitely added to the brand equity.