Gary Willis Senior Creative/​CD

ABOUT

How to introduce then engage the C-suite with the topline business benefits of switching their data into the cloud?
We invited CFOs to spend just five minutes on a memorable microsite that took them
on an unexpected journey; scrolling up through the clouds.
Targeted to +3,000 corporate CFOs and FDs, delivering 2,200 unique visitors.
Average dwell time of 5 minutes (and 8 seconds) – which luckily meant we got the
headline right!
+600 visitors going on to download additional resources
+150 direct or indirect corporate enquiries for Google Apps for Business.
Winner of the Google Global Marketing Excellence Gold Award and rolled out in toolkit
form across leading European markets and North America.

Date created: April 2013 2013-04-01T00:00:00+0100
Date published: 25 March 2016 2016-03-25T10:03:42+0000

MADEIT CREDITS

  • * Gary WillisConcept Creative, Art Director, Designer, Illust

Google CFO Microsite - Five in the Cloud

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