How to introduce then engage the C-suite with the topline business benefits of switching their data into the cloud?
We invited CFOs to spend just five minutes on a memorable microsite that took them
on an unexpected journey; scrolling up through the clouds.
Targeted to +3,000 corporate CFOs and FDs, delivering 2,200 unique visitors.
Average dwell time of 5 minutes (and 8 seconds) â which luckily meant we got the
+600 visitors going on to download additional resources
+150 direct or indirect corporate enquiries for Google Apps for Business.
Winner of the Google Global Marketing Excellence Gold Award and rolled out in toolkit
form across leading European markets and North America.