ABOUT

The concept was to create a memorable campaign illustration for Getinge’s Advanta V12 Bridge Stent by using a vascular bridge metaphor to represent blood flow through the abdominal aorta and renal arteries. Execution involved combining medical illustration, photo compositing, and AI-assisted image development to create a detailed visual showing the stent bridging blood flow to the kidneys. The result was a distinctive marketing image used throughout a European healthcare campaign, helping communicate the product’s function in a clear and visually engaging way.