ABOUT

CLIENT
AMAZE is a US-based website taking the awkward out of sex education. They harness the power of digital media to provide young people around the globe with medically accurate, age-appropriate, affirming, and honest sex education they can access directly online—regardless of where they live or what school they attend.

AMAZE also strives to assist adults—parents, guardians, educators, and health care providers around the globe—to communicate effectively and honestly about sex and sexuality with the children and adolescents in their lives.

BRIEF
We spotted an ‘animators call-out’ from AMAZE and put together a pitch for them. They loved our work and asked us to choose between three sex education topics. We chose periods/menses, as the more information out there for young people the better!

The video needed to help the audience become familiar with menstruation so they are not afraid, embarrassed, or confused about what is happening in their body and how to care for it.

It also needed to show the viewer that there are many ways to manage menstruation to lessen the impact on their lives every month.

RESULTS
The feedback from the client has been fantastic and the video has already reached thousands of young people around the world, helping to spark constructive conversations about a difficult topic and receiving enthusiastic responses about our use of non-gendered language and engaging designs.

CREDITS
Script: Gary Chudleigh
Voice Agent: Impressive Talent
Voice Artist: Marielle Nuval