ABOUT

Already established for equestrian safety in Europe, Point Two needed help getting a better foothold in the US. Especially with the motorcycle products that are relatively new to the market. After defining the brand, the next challenge was to revamp the website. The goals were to enrich the educational aspect, explain the benefits and advantages of these products and increase web sales.

Trade shows and events are a large part of Point Two's marketing strategy, so banners were designed to enhance their presentation space.

To help drive traffic to the site, we created a Facebook campaign to boost engagement during sales.

Lastly, we designed a new product in the pipeline for expansion for the motorcycle offerings.

With the successes from the new e-commerce site and the start of some marketing executions, web sales have more than quadrupled and even allowed for a reduction in retailer accounts and their commissions. All-in-all, the work has created a 50% increase company wide.