About me

I am a Creative Director with over 18years of experience working in the creative and digital industry.

My background is rooted in digital media and technology, bringing cross-platform thinking to any of my creative problem solving.

I currently sit as Executive Creative Director at CSM working alongside other agency leaders and Execs to respond to large scale integrated pitches and I am responsible for all creative output across the agency. My background in creative development and design industry spans all touch points of the user/customer journey. I have a wealth of experience in advertising and marketing campaigns from different industries to different consumer and business audiences. As a big believer in emotional storytelling, I've always strived to find those stories in whatever content I am creating. I'll use technology, innovation, insight and UX where necessary to deliver the best creative solutions that resonate with specific audiences.

My experience has allowed me to be entrepreneurial in my approach to building specialised teams from the ground up and to accommodating fast growing environments. My background has also given me a resilience to ever changing environments, and processes. I'm not your traditional CD in that my experience is varied which has given me precious insight into every single stage of the sales funnel from brand awareness to highly targeted marketing. I will always get my hands dirty and trying to stretch my creative problem-solving prowess.

Gary's work

Hisense x PSG #Live Bold

#HaloNation

Octopus Group Idents

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