ABOUT

MAGS & Co. Ammunition is a packaging design system developed for an extensive ammunition range covering multiple calibers, technical specifications, and product variants.

The main challenge was to create a strong and recognizable family identity while making each caliber and product specification easy to identify at a glance. With a large number of SKUs, consistency and information hierarchy were especially important, as every package needed to communicate technical details clearly without losing the overall brand character.

We developed a unified packaging system combining a bold MAGS & Co. identity, a dark industrial visual language, high-contrast typography, technical product imagery, and distinctive color accents. The information structure was designed to make caliber and specification data immediately visible while maintaining a consistent look across the entire range.

GarryVeda Design Bureau developed the packaging concept, visual system, SKU differentiation, graphic language, information hierarchy, and final production-ready artwork.

The resulting system created a cohesive and scalable identity for a broad product portfolio, making individual calibers and variants easier to distinguish while allowing new SKUs to be added consistently over time.