ABOUT

Tannymax Tanning Cosmetics is a packaging design project developed for an established international tanning cosmetics brand across several product lines, including Super Brown, Art of Sun, and Sure Black.

The beauty and tanning cosmetics market is highly competitive, where packaging must communicate product positioning almost instantly while also creating a strong emotional connection with the consumer. Our challenge was to give each product line its own distinctive personality while maintaining the premium character expected from the category.

We developed several differentiated visual systems, from the contemporary rose-gold and black styling of Super Brown to the more luxurious black-and-gold character of Art of Sun and Sure Black. Metallic finishes, strong typography, refined ornamentation, and carefully controlled contrast were used to create premium shelf presence while keeping product information clear and easy to navigate.

GarryVeda Design Bureau developed the packaging concepts, visual language, graphic composition, typography, product differentiation, and final production-ready artwork across the tanning cosmetics range.

The resulting designs gave each Tannymax product line a distinct and recognizable personality while maintaining a consistent premium positioning across the broader brand portfolio.