ABOUT

FRESHOME Laundry Powder is a packaging design system developed for a three-product family featuring Original, Lavender, and Floral Scent variants.

Our goal was to create a strong and recognizable shelf presence while making each fragrance easy to distinguish within one cohesive product line. The design combines a bold central brand block with soft fabric imagery, fragrance cues, clear product benefits, and a structured information hierarchy in both English and Arabic.

GarryVeda Design Bureau developed the logo, visual packaging system, SKU differentiation, graphic elements, and final production-ready artwork, creating a flexible design language that can be extended across the wider FRESHOME product range.