ABOUT

Vivid Space - 3D Animated Short - GDS 2019 Ident

WHAT I DID: Creative Direction

COLLABORATION: 3D Artist - Hugh McGahern


BRIEF.

I wanted to undertake a short creative and explorative project to collaborate with a discipline that I have much respect for, though little experience in.

The aim was to produce a 3D animated short that celebrated the creative endeavours of the year and reflect on my spirit and approach to design.


SOLUTION.

To achieve this, I wanted to collaborate with a talented 3D designer to create a playful, multidimensional piece that would look interesting from all angles, but only legible from one.

This is symbolic of how a lot can go into the design process that, when it all comes together, forms something tangible.

RESULT.

The result is a moving logo sculpture that exists as an art installation piece in a gallery space.

The individual moving pieces represent the constant motion of the design process, finally resting to show the end product: the GDS logo.