ABOUT

BRIEF.

Riverside Training Spalding (RTS) is a nationwide quality leading training provider based in Spalding, UK.

Their goal for 2022 is to expand and reach new students, both locally and across the country.

In early 2022, RTS approached me to create a new visual brand that would inspire and excite new students to train with them, ready for a May 2022 launch.

This would include a new logo identity and visual brand that they could use with new and existing marketing material across print, web, and social media.


TASK.

Develop a brand identity that feels fresh, exciting and contemporary, to inspire a new generation in their career endeavors and stand out from the competition.


SOLUTION.

During the discovery phase, while learning about the company culture, there was one thing that stood out and motivates everything they do.

RTS is very passionate about education and seeks to help build skills for better futures for its students. RTS may be a small business, but they strive to help people fulfill their big dreams and aspirations. We agreed early on that this genuine drive and passion would need to be communicated clearly in their branding.

This led to a creative territory that would ultimately inspire the creative solution around the theme: Building Space.

‘RTS are the architects of students' futures.

Those who seek to further their education come to RTS to build and develop their skills and knowledge, to gain qualifications to build a better life for themselves.

RTS offers a space to learn, grow and build. RTS helps build careers, futures, and potentials for their students.’

This concept would embrace this sentiment and drive the creative solution focusing on construction, development, space and direction.

This would also result in a new business strapline that would sum up the main drive and vision of the company.

Riverside Training Spalding
Build Your Future Today.

The overall theme would have a sense of building and construction to inspire new students to get excited about their future and the prospect of studying with RTS.

This would manifest by combining a range of visual elements, from texture and motif to image treatments, with a distinct color palette all working together to create a distinct, dynamic and flexible visual system, to be applied across the range of categories and subject choices offered by RTS.

The style was designed with the target audience in mind, to be bright, practical, dynamic and eye-catching to appeal to young aspirational students and be flexible to work across a range of media and canvas sizes.

For marketing, we put students and potential job roles front and center to inspire and help prospective students imagine themselves in a role they would be proud of.

I also created a series of social media posts outlining a campaign for them to launch their new brand. This allowed RTS to promote and celebrate specific achievements from previous students and promote job roles to inspire prospective students.


RESULT.

A new visual identity to help RTS move into the future and continue their endeavour to expand and attract new students.

A brand identity to reflect their genuine passion to build up new students and invest in their futures!

With a distinct, dynamic and flexible visual system designed to be used both in print and digital for business collateral and promotional marketing campaigns, this new vibrant brand identity will significantly push the direction of the business.