ABOUT

BRIEF.

Prosus is a global online technology investment company and is europe’s largest listed consumer Internet company by asset value, Prosus gives global Internet investors direct access a unique and attractive portfolio of international internet assets.

The objective was to develop a unique, distinct and contemporary brand including a new logo identity.


SOLUTION.

A logo concept that symbolises how the company elevates tech companies to new heights.

This is demonstrated in the 3D form of the logomark, which rises out of negative space to form a tangible letterform backed up with a carefully crafted wordmark.

This theme is also present in the design of brand visual elements such as icons and motifs used across digital and print media.


RESULT.

An iconic, ownable and memorable logo identity - with a positive, modern and tech feel which stands confidently among other big tech players in the industry.

The client really liked the simple iconic aesthetic of the logomark and how I was able to capture their values in the mark. They also liked the flexibility the logo system offered.