Gareth Design Director

ABOUT

BRIEF.

From one generation to another, Lena Maye has passed on her knowledge of natural ingredients over 3 generations for hair and skin formulas made with natural, gentle and beneficial ingredients.

The objective was to develop design for the launch of the hair care product packaging, refine the core brand and implement direction for the web experience.

SOLUTION.

For the product packaging I developed bespoke screen printed textures crafted specifically for each fragrance to give a natural earthy look & feel. This would also feature subtly as part of the core branding.

I was careful to find a balance between the heavily textured artwork and the minimal typographic layout to develop a design that was both clean yet distinctive.

RESULT.

A bright and vibrant design that stimulates the senses and excites potential customers.

MADEIT CREDITS

  • GarethFreelance Creative / Designer
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