ABOUT

BRIEF

In 2019 Shell celebrated 20 years of partnership with Ducati Corse, the motorsport arm of the Ducati business.

Shell and Ducati have a long and successful partnership, having success in World Superbikes an MotoGP Championships.

The brief was to create a logo to celebrate the history of the partnership and the milestone 20 year anniversary to be used on web platforms, internally and on social.


SOLUTION

A logo concept symbolising the partnership of two forces. This is demonstrated in two parallel stripes that run side by side, moving forwards and upwards together.

The composition represents a journey through time together which is also reminiscent of a race track.

RESULT

There were four routes designed and presented. The chosen design was the Duel Speed logo.

A simple yet dynamic logo that celebrates the strong synergy between Shell & Ducati Corse personified in the number 20.