Gareth Design Director

ABOUT

BRIEF

Initially the objective was to undertake research & design to put forward ideas to name a new remittance app for the India market.

Once the name was chosen I was then tasked to design the app logo and visual identity for the app experience.

The logo would need to represent and symbolise the initiative of the digital app and appeal to a new generation of remittance.

SOLUTION

A name that embraces the idea that the platform helps friends, family and the community blossom from the platform offering important advice to help improve finances.

‘Bloma’

The wordmark logo brings together the 2 key aspects of the app.

Communication & growth.

The logo embodies the conversation and growth (blossom) element of the app experience.

RESULT

A visual brand that creates a bright, uplifting and fresh user experience that breaks the norm for financial platforms.

MADEIT CREDITS

  • * GarethFreelance Creative / Designer
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