Gareth Carter Freelance Digital Artist and Print Artworker

ABOUT

THE BRIEF

The brief for this project developed over the early stages because it originated as part of a competition to design a cover for the first single of the project. After winning, I entered a similar competition for the second single and also won that as well. It was at this point that I was formally commissioned to create designs for the remaining two songs and was compensated for the designs for the first two. I was also commissioned to create a cover design and card sleeve design for the EP as a whole.

MY APPROACH

Each track’s lyrics were based on a story submitted by a fan. However, as part of the competition for the first track, the client had not yet explained the story, so my design was based on the title, ‘Secret Tunnel’. The colour scheme initially included red, which was later changed to orange as per the client’s request, in relation to the subject matter (see ____ for full information regarding lyrics).

The remaining tracks, while factored in the lyrical content a more, though still heavily used the title in their abstract interpretation of the subject matter.

Once the series was underway proper, the compositional decisions followed various rules for consistency, such as background colour, line thickness, and the use of a third colour unique to each design.

Designs became more detached from the edges of the frame when it came to designing the EP’s album cover because the client requested that all 4 designs be included on the cover with minimal editing (after I proposed possible designs that involved a new composition that features elements from each).

THE RESULT

The final result is a wonderfully cohesive series of designs, sufficiently distinct from each other while portraying a clear brand for the album and project, ‘Somebody’s Story’.

MADEIT CREDITS

Emma Ballantine - Somebody's Story

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