About me

Over the past 16 years, I've been fortunate enough to help creative agencies, their clients, charities and education providers through short, punchy copy; engaging film and audio scripts and effective content strategies.

I'm a word tamer, a channel agnostic digital evangelist and an explorer of ideas. I tend to leave the pith helmet at home.

I've created guidelines and taught workshops on character counts, seo keyword implementation and the styles of copy needed for different channels.

WHY DIGITAL
Truthfully, I like to know how the content is doing. It's difficult to track metrics for printed material. Of course, digital creates its own problems and we often have too many metrics. Finding the right ones is, for me, part of the professional challenge.

WHY THE B
Gareth Jenkins is a fairly common name if you're of Welsh heritage. And there's more than a few of us who work as copywriters, journalists and content strategists. The B is simply a differentiator. It's also my twitter handle.