ABOUT

The brief was to highlight the benefits of plant sterols in Marigold HL Milk.

Research shows that 1 in 2 Singaporeans has borderline high to high blood cholesterol, but not everyone is aware of the complications.

To illustrate an arterial obstruction, we created a POV video of someone happily going down a water slide, only to be stopped by a person in an inflatable yellow suit blocking the way.

This spot personified cholesterol in a humorous way and helped to raise awareness and education on the importance of managing cholesterol levels.