ABOUT
This print campaign for the NUS College of Design and Engineering’s 2025 admissions exercise showcases groundbreaking innovations by students and faculty. Each of the four ads highlights a cutting-edge creation that embodies the college’s spirit of ingenuity and impact, reinforcing its reputation as a hub for future-ready engineering and design.
The campaign aims to inspire prospective students by demonstrating the real-world applications of NUS innovations. Featuring autonomous underwater vehicles, bio-inspired robots for hazardous tasks, complex task-performing robots for built environments, and AI-driven plant identification robots, the ads emphasize how NUS nurtures problem-solvers who shape a better future.
By highlighting these achievements, the campaign positions NUS as the ideal place for aspiring engineers and designers to turn ideas into reality.
MADEIT CREDITS
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Fariq Bin SaidClient -

Rose RamliClient
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CK GuayCD/Art Director -

Goodfellas -

James LimAccount Director -

Shermin OngArt Director -

Patrick LowECD/Copywriter -

Gareth ChinArt Director
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