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PX Rebrand We built a creator learning hub for YouTube, producing events which included email invites, video, animation, digital, and even some print as well as translating many of the assets for ‘business as usual’ virtual and IRL events in various countries across the globe where creators could meet and share ideas.We produced a new branding framework for YouTube hubs all over the world, to ensure a consistent visual and written narrative, that local creators would recognise, trust and relate to. The idea was to roll out these events globally. As creative Lead on this project, I worked with writers, the YouTube brand team in NYC, Makerhouse in Detroit, and YouTube’s design agency Nari, to put together a toolkit that would be rolled out globally so that each YouTube office around the world could run their own local events.