ABOUT

As a business, culture and brand Johnson & Johnson had never developed a clear, consistent and managed brand identity system. This lead to years of internal & external confusion and the creation of internal misalignment, visual clutter and a disconnected experience throughout the organization.

For the first time in its history, the ask was to develop a clear, actionable visual & verbal identity system that could be leveraged across the enterprise to regain control, amplify the brand perception, to maximize awareness and show up as a leader in the healthcare space.