ABOUT

Smoke chokes the planet is a campaign collaborating with WWF to encourage young social smokers to connect the image of themselves as social smokers and the image of themselves as environmental activists. I found that people aged 16-26 are okay acting on behaviours that harms them directly however they are concerned with how the appear to affect the world, e.g the environment. This was a brief I created for myself as an outcome of my paper exploring the social constructs of 'cool' and smoking.