ABOUT

'Outrun the bull' with Coke energy you can out run the bull we all have to deal with, you can also outrun the bull drinkers. The use of Coke's iconic red colour reflects the matador used in bullfighting.
I was given the task of developing a Campaign to promote Coke Energy and establish it's spot above other energy giants such as the infamous Red Bull.
This was the winning brief amongst my course when pitching to the agency Golly & Slater, receiving positive feedback on the bold statement and resistance to playing it safe.