The brief: To create informative lifestyle content to support those experiencing PCOS through the condition. The content needed to be well-researched and scientifically accurate, while maintaining a tone of voice that was accessible to all readers. The overall aim was to establish Nature's Best as a reliable, valuable authority on PCOS.
The actions: Create an expert advice content hub to act an all-in-one platform for PCOS sufferers, housing a range of articles on causes, symptoms and treatment. Implement a reach/nurture/convert content strategy to pull in traffic and build SEO rankings for high-ranking keywords. Positive PR activity with bloggers to build high-value backlinks and humanise the condition for those experience it.
The results: top 10 organic rankings for high-value PCOS keywords on SERPs. Strong roster of backlinks built from PR activity with notable bloggers. A bank of factually-sound, high-value articles providing PCOS sufferers with emotional, holistic support.