ABOUT

The main aims of a complete re-designs of Individual Restaurants website is to:

Present Individual Restaurants Group as a cohesive family of brands
Enhance guests journey and drive visits to restaurant page where they can book
Promote Club Individual Rewarding Loyalty scheme for new and returning guests

The project is divided into the following stages:

Strategy & Content (marketing plan, competitors analysis)
Wireframing & Development planning (Website layout templates, site map, critical path)
Execution (Website design proposal for main and brands specific sites)