ABOUT

Artisan gelato makers Fabiano & Elisa hired my service as a Creative Consultant to work on the launch of their new brand for a gelato shop in London. In a quest to educate the London consumers (including myself) on the difference between gelato and ice cream, their USPs immediately stood out thanks to product knowledge and artisan method of production.

According to the method of production, the real artisan gelato has a creamy consistency. It was therefore decided to capture this distinguished fact in the branding. Cremoloso is a playful take on the Italian word cremoso (creamy). The logo also shows a design element (a swirl) replacing the letter ‘O’ to visually reinforce the playfulness on the branding.