ABOUT

London based marketing consultancy 17Verde approached me to work together with them on the creation and launch of a new coffee brand.

One of their clients, a small independent Italian family operating in the coffee business for two generations, wanted to create a selection of Italian blends specifically for the UK market. The USPs for this new product were the craftsmanship behind the hand-roasting process and the way the miscela was left to dry and mature in the air of the Lake Garda region. The traditional method of production and the fact that their blends are determined by elements like air, temperature, climate and water specifically from this part of Italy, set their coffee apart from the other brands.

Aromistico Coffee branding was therefore the result of the client desire to communicate the unique aroma of their blends, achieved with the mistico craftsmanship retained by two generations of passion for quality Italian coffee.