About me

Gabriela Soares is Head of Strategy at Talent Marcel/Publicis Groupe, one of the strongest references in planning in Brazil. With 20 years of experience and a career dedicated to producing and fostering outstanding strategic thinking, she is also the president of the Brazilian Planning Group with a strong contribution as a teacher, juror, and mentor of talents. Gabriela was distinguished Planner of the Year at Caboré Awards 2018, the most important recognition of the Brazilian advertising industry and also won Garra do Galo Trophy/APP in 2021.

2021/2022 achievements

Gabriela was a member of Cannes Lions jury 2021 in the Creative Strategy Category and also juror of Effie Awards Brazil 2021.

She was elected president of the Planning Group - the account planning association in Brazil - for 2021/2022 mandate.

She won Garra do Galo Trophy/App in 2021 - a trophy that recognizes those who collaborate with the development of the our industry

She was chosen as a member of the strategy committee of IBGC (Brazilian Institute of Corporate Governance) a non-profit organization that is Brazil's main center for the development of best practices.

She developed outstanding strategies for big Brazilian brands like Claro, Ipiranga, Safra among others, contributing with their positive results. Claro is the fastest growing telecom in Brazil for several years and last year reached the rank of 5th most valuable brand in Brazil (BrandZ). Ipiranga is the first brand in gas station (Estadao) and a company perceived as the 4th most innovative (Kantar). And Safra is one of the fastest growing finance/bank brands in Brazil (Brand Finance).

Through the past two decades, She collaborated with leading local and global brands such as Omo, Comfort, Knorr, Skip, Magnum, Johnson's, Ipiranga, Claro, Fiat, and PSA, holding key positions at global networks in Brazil: Senior Planner at Ogilvy, Planning Director at Euro RSCG, Head of planning at Lowe, and Regional Strategy Director for Latin America at Havas. Amongst many prizes worth mentioning, some Effies, Cannes Lions, and corporate awards from Unilever and J&J.

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Availability
Looking for work
Achievements
2022 TOP 100 Creative LeadersCreative Leader of the Year Annual 2022 JudgeEffectiveness
Contributor:

Gabriela Soares has been a Contributor since 25th November 2015.

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Location
São Paulo, Brazil
Creativepool member since 31 March 2022