ABOUT

Brief
Magazine Luiza is one of the largest chains of household good stores in Brazil with 727 points of sale. But they wanted to significantly expand their business.

Creative Execution
With the MagazineYou app, users can open their own personal store, give it a personalised name, share tips, special offers and recommend the products they know their friends like. But we don’t.

Solution
MagazineYou: for the first time social network users could open their own store and sell a company’s products to their friends, without leaving the network.

Results
The goal was to open 10,000 stores in one year. MagazineYou reached 20,000 stores in the first 2 weeks. The conversion rate for MagazineYou became 40% higher than the average e-commerce rate.

Awards:
2013
Clio Awards - Bronze in Direct.
One Show Interactive - Merit
Jay Chiat Awards - Bronze in Social Media
CCSP - Silver in Digital
2012
Promo & Activation, Direct and Media #Cannes Lions 2012