ABOUT

For the first time
you can only
buy If you feel it.
Every year IKEA launches a very limited collection of rugs designed by several contemporary artists and sell them at an accessible price for art lovers.

Unfortunately the limited quantity creates a perfect scenario for the opportunists, who re-sell the rugs on E-Bay for up to ten times the original price.
IDEA

IKEA developed a specially designed algorithm and using an existing EEG detect device, completely adapted to work with our tailormade code, we measured beta and gamma brain waves, electrical body responses and the heartbeat in real time while people were looking at the rugs.

This data was then promptly translated into an uplift, projected next to the rug people just discovered. If the uplift was sufficient, they could buy the rug. If not, they moved on to try the next one.

That way hundreds of consumers had experienced in real time a totally new and fair way of buying.