Gabriel Schmitt creative director

ABOUT

Spotify's engagement levels are 23% higher than any other medium. Yet digital audio advertising earns under 2% of the total media spend. To kick start conversation amongst key marketing decision makers, A Song for Every CMO demonstrated Spotify's targeting capabilities, using original songs written by leveraging Spotify's data and dedicated to the world's top CMOs. It led to unprecedented results: 75% year-on-year growth and $1billion in ad revenue for the first time ever, making 2021 the best year in Spotify Advertising history. It even inspired other CMOs to request songs of their own.

MADEIT CREDITS

  • Spotify AdvertisingClient
  • Alexandre AbrantesCreative Director
  • Andrea KimGlobal Strategy Manager
  • Breithner MonteiroAnimator
  • Chris AfzalSound Designer & Engineer
  • Chris LenzExecutive Producer
  • Danilo BoerCreative Partner
  • Eleni GiannopoulosProducer
  • FCB New YorkAdvertising Agency
  • Frank LoBelloBusiness Marketing Manager
  • Gary ReschExecutive Creative Director
  • James FriedmanStrategy Director
  • James MeiserAssociate Creative Director
  • Justin BattenSenior Art Director
  • Ken SymeSenior Copywriter
  • Khurrum MalikHead of Advertising & Business Marketing
  • Margot MeyerhofSenior Digital Producer
  • Melissa ChesterMusic Producer
  • Michael AimetteCo-Chief Creative Officer
  • Richard FrankelCreative Director
  • Sarah KieferGlobal Director Enterprise Marketing
  • Sean KittredgeAccount Supervisor
  • Tammijean TriplettGlobal Creative Lead
  • Tara GraffBusiness Lead
  • Todd SussmanChief Strategy Officer
  • Vicky FerraroExecutive Producer
  • Watt WhiteMusic Producer
  • * Gabriel SchmittCo-Chief Creative Officer
  • * D&AD
  • * Adam IsidoreManaging Director
  • * Watt WhiteProduction Company
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