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To change the way people look at paralympic sports, Orange, a premium partner of the Paris 2024 Games, has launched a campaign to show that the greatest performances aren't always where you expect them to be, and to encourage as many people as possible to let themselves be carried away by sporting emotions whatever they may be.
With the powerful and inclusive message "When you love sport, you love sport," Orange and Publicis Conseil have created a visual experience by juxtaposing the men's T13 1500m final at the Rio 2016 Paralympic Games with that of the Olympic Games of the same year.