ABOUT

Concept:
The official music video for French electronic artist DJ Pone's track "Highways," featuring the vocals of JAW. The creative direction builds a poetic, dreamlike, and sensitive narrative exploring human pursuit, relationships, and everyday isolation—leaving the imagery fluid so the viewer can freely read into the story while carried by the cadence of the music.

Execution:
Produced under Art Bridge - QUAD Group, the project relies on a sensual visual style heavily inspired by arthouse cinema. I collaborated with cinematographer Balthazar Lab to capture smooth tracking layouts, delicate night exposures, and fluid camera movements. The editorial framework matches the atmospheric transitions of the track, balancing raw realism with a distinct sense of visual freedom.

Results:
The project earned widespread critical coverage across international press and design blogs upon launch. It marked a major early breakthrough for my directorial profile, officially winning the Best New Talent Award at the Club des DA Awards ceremony in Paris.