ABOUT

Concept:
The second collaborative project between alternative R&B artist Audrey Nuna and director Gabriel Dugué. The creative direction for "Jokes on me" builds an otherworldly, dreamlike visual metaphor around isolation, vulnerability, and ironies in personal relationships—transporting the artist into a vast, celestial outer-space landscape.

Execution:
Produced under Ocurens, the video masterfully blends live-action performance with extensive visual effects mapping. The visual direction follows the artist walking through deep interstellar voids inside an all-white space suit, moving from suspended floating bubbles to expansive desert horizons captured via slow-shutter camera mechanics. The frame structures deliberately contrast tight, raw facial portraits with boundless, empty planetary backgrounds to reflect the ethereal vocal production.

Results:
The video launched to critical acclaim across major global design and streetwear publications, including features on Hypebeast and Promonews. It was highly celebrated within the music video production industry for its distinct art direction, smooth slow-shutter pacing, and imaginative translation of contemporary songwriting into high-concept cinema.