ABOUT

I’ve had a long time business relationship with the Fabulous Shiraz Hotel when they approached me to refresh their branding. I was quite fortunate because this is one of the most exciting hotels I’ve ever been to. The hotel invites its guests to a whole new world, where you can be a part of the 1001 nights tales mixed with the smokey and romantic Casablanca. I only had to keep their logo, but everything else was up to me, so I went back down to the roots of the magical arabic world to find the best patterns, symbols, and shapes to give a firm foundation for the new branding. The entire design process took almost a year, because I had to design every single communication and marketing material they’ve used for years. I also planned and designed marketing campaigns, flyers, and flash banners for the hotel.