ABOUT

The entire package and brand image was made with one character in mind – the monarch butterfly caterpillar.

The stylistics, typography and design are all celebrating the developing character of this creature. The package is orientated on the duality of the caterpillar – both negative, as a caterpillar, and positive, when transformed into a butterfly, important presence in the orchard.

The letters from the logo are also suggesting this duality – putting accent on the metamorphosis of the caterpillar.