ABOUT

The company is selling the most expensive condiment in the world – Saffron. The brand wants to show to the customers the product high value and it’s origin.
“ I aimed to show the product from a new perspective, minimal black and an organic mysterious form. On this black canvas the strong color of the product is speaking for it self - value, origin and story. The package design creates the perfect environment for the product, protecting its value. It is accompanied by a story & recipes. ”