Gabe Usadel executive director of design


Endless words have been written about the people whose shoes are portrayed in this campaign. For instance, Muhammad Ali inspired some of the best sports writing ever, from the likes of Norman Mailer, Hunter S. Thompson, and George Plimpton. Far from yearning to compete with those legendary pens or to slavishly echo their style, we approached the story of 6 charismatic figures from a different angle; we put their steps in the spotlight. We showed the revolutionary impact they had. We illustrated the difference that these people made in the course of human events. Things we take today for granted, or in hindsight we think are self-evident. But for them, it was almost inconceivable to think what they thought. Few of us today would have the courage to walk even a step in their shoes. That is the crux of the idea that informs all the storytelling.

Date created: June 2018 2018-06-01T00:00:00+0100
Date published: 8 October 2018 2018-10-08T16:42:19+0100


  • SC JohnsonClient
  • Ann MukherjeeGlobal Chief Marketing Officer
  • Antonis KocheilasManaging Director, Head of Planning
  • George GierCopywriter
  • Gloria HallDirector of DRM and Licensing
  • Hital PandyaCreative Director/Art Director
  • Jennifer KasmarickAccount Director
  • Joan SheltonSenior Print Producer
  • Joe GriffinAudio Engineer
  • Joe SciarrottaChief Creative Officer
  • Lisa HillSVP, Global Social Lead
  • Luis Gabriel Ramirez AriasCreative Director/Copywriter
  • Luissandro Del GobboCreative Director/Copywriter
  • Maggy Lynch-HartleySenior Producer
  • Mark BrukerCreative Director/Copywriter
  • Nancy HannonGlobal Executive Creative Director
  • Pete LewisManaging Director
  • Philip HeimannWorldwide MD, Global Brand Management
  • Renata Ferraiolo PereiraVP, Global Shoe Care
  • Zoe HanAccount Supervisor
  • * Cannes Lions Winners 2018
  • * Gabe UsadelExecutive Director of Design
Project featured: on 10th October 2018