Fuzzy Duck
Manchester
ABOUT
The dangers of smoking are well known but the health warnings can go largely unheeded by many long term, unrepentant cigarette smokers. Research has indicated that the first month is crucial when attempting to quit smoking with nicotine taking between two and five weeks to leave the body.
Aiming to influence a change in attitudes it was decided to tackle the problem from a different perspective.
A campaign of 6 sheet posters were devised, emphasising the financial benefits of quitting for one month and giving people an incentive to focus on.
The campaign was nominated for The Drum Creative Out of Home Awards in 2012.
Back to NHS - Can You Afford Not To Quit? project
Graphics Lab
Graphic Designer, Ride It Clothing
United Kingdom
Bryan Wilkin
3D Creative Designer, Createch Group
United Kingdom
Heather Deacon
Creative Solutions Connector
United Kingdom