MEC Wavemaker

MEC Wavemaker, the content division of MEC, has boosted its UK management line up with the appointment of Danny Weitzkorn to the new role of Content Partnerships Director. Weitzkorn joins Wavemaker from Ball Street, the UK multi-platform football network, where he was Client Services and Marketing Director. Weitzkorn will now lead integrated content partnerships for clients including Compare The Market, Danone and Visa Europe. He will focus on delivering insight driven content solutions at the points on the purchase journey where they can most effectively impact a